TALENT MANAGEMENT: A NOVEL APPROACH FOR DEVELOPING INNOVATIVE SOLUTIONS TOWARDS HERITAGE COMMUNITIES DEVELOPMENT

Heritage communities in Egypt have continuously developed to sustain a history of millenniums. Developments have been focused on sustaining the physical heritage such as buildings and cities, yet ignoring the intangible heritage such as stories, memories and traditions of people. The results are deterioration of the developed physical heritage as a natural response of ignorance. Architectural Design Firms (ADFs) are responsible for developing innovative solutions that translate intangible heritage into sustainable projects. Such solutions require talented architects who are in need of being treated in a talented manner. Therefore, this paper aims to investigate the role of Talent Management (TM) as a novel approach for developing innovative solutions for Egyptian heritage communities' development. In order to achieve this aim, a qualitative approach based on (1) literature review is used to investigate heritage development, creative industries, ADFs, motivation and TM and (2) a case study is collected and analysed to study the relationship between TM and intangible heritage preservation.