Planning of annual income based on insurance premiums is of significant importance in the insurance company business. Adequate income planning is a prerequisite for the realisation of planned financial goals. Accounting information about realised financial values of the annual premiums for insurance company contracted products represents a starting point for the plan and the analysis. Realistic planning of accounting values is a precondition for realisation of the planned business goals. Creation of new business models is becoming a necessity for more precise planning of insurance company business. By combination of accounting information, mathematical and statistical methods, through scientific research and study, a new model has been created which, apart from a scientific component, also contains an applicative component for insurance companies which, in their off er, have solicitors' primary professional indemnity insurance. The illustrated model provides information about the planned market opportunities, as well as information about business opportunities and planned values for insurance companies.
