The New Threat of Digital Marketing

被引：54

作者：

Montgomery, Kathryn C. ^{[1
]}

Chester, Jeff ^{[2
]}

Grier, Sonya A. ^{[3
]}

Dorfman, Lori ^{[4
]}

机构：

[1] American Univ, Sch Commun, Washington, DC 20016 USA

[2] Ctr Digital Democracy, Washington, DC 20009 USA

[3] American Univ, Dept Mkt, Kogod Sch Business, Washington, DC 20016 USA

[4] Berkeley Media Studies Grp, Berkeley, CA 94704 USA

来源：

PEDIATRIC CLINICS OF NORTH AMERICA | 2012年 / 59卷 / 03期

关键词：

Marketing; Advertising; Childhood obesity; Policy; Digital media; Social media; FOOD; CHILDREN;

D O I：

10.1016/j.pcl.2012.03.022

中图分类号：

R72 [儿科学];

学科分类号：

100202 ;

摘要：

Because of their avid use of new media and their increased spending power, children and teens have become primary targets of a new "media and marketing ecosystem." The digital marketplace is undergoing rapid innovation as new technologies and software applications continue to reshape the media landscape and user behaviors. The advertising industry, in many instances led by food and beverage marketers, is purposefully exploiting the special relationship that youth have with new media, as online marketing campaigns create unprecedented intimacies between adolescents and the brands and products that now literally surround them.

引用

页码：659 / +

页数：18

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