Fans, fandoms, or fanaticism?

被引：22
|
作者：
Fuschillo, Gregorio [1 ]
机构：
[1] KEDGE Business Sch, Mkt, Marseille, France
来源：
JOURNAL OF CONSUMER CULTURE | 2020年 / 20卷 / 03期
关键词：
Fans; fandom; fanaticism; brands; consumer culture; CONSUMER CULTURE; BRAND COMMUNITY; CONSUMPTION; MEANINGS; SUBCULTURE; IDEOLOGY; ACTIVISM; CREATION; MARKET; WORK;
D O I：
10.1177/1469540518773822
中图分类号：
G [文化、科学、教育、体育]; C [社会科学总论];
学科分类号：
03 ; 0303 ; 04 ;
摘要：
Research in consumer culture focuses on the role of fans in creating social spaces or fandoms in contrast with larger society, where new cultural meanings and values are socially negotiated. Drawing on media and cultural studies, this article describes fandoms as a process rooted in the larger phenomenon of fanaticism and its interaction with the current society. The article posits the study of fanaticism as a fruitful lens for a deeper understanding of the role of consumption and brands in today's consumer societies.
引用
收藏
页码：347 / 365
页数：19
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