Influential Factors and Organization Performance of Corporate Philanthropy

People's values and social development ideas have gradually come to maturity, which requires corporations to bear social responsibility more and more. As an effective way to share corporate social responsibility, corporate philanthropy is growing rapidly in the whole world. Based on theory analysis, this paper explains the relationship among influential factors corporate philanthropy and organization performance. Then a concept model of "influential factors-corporate philanthropy- organization performance" is established, which shows that many factors have influence on corporate philanthropy, and explains the effects of corporate philanthropy on organization performance. Some suggestions are given to test the concept model by empirical data in the future.