Paradigm shift for future mobility: a cross country analysis of behavioural policies

The influence of Behavioural Economics models on government policy for light-duty transport over the next decade is examined through interviews with government officials, experts and academics from seven regions: EU, Germany, Greece, UK, USA (Federal), California and Malaysia. The analysis reveals that support of behavioural change policies depends on the type and level of governance of the region, on its technological focus and on cultural and historical factors. The results indicate that the impetus for individual mobility-related behaviour policies will most likely come from local authorities and private organisations. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of the Programme Committee of the Transport Research Arena 2012