Analysis of the Application of Social E-commerce Marketing

被引：0
|
作者：
Wen, Libo [1 ]
Ni, Yeqian [1 ]
Huang, Bin [1 ]
机构：
[1] Zhejiang Univ City Coll, Sch Media Studies & Humanities, Hangzhou 10015, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION APPLICATIONS (ICCIA 2012) | 2012年
关键词：
e-commerce; social e-commerce; SNS; micro blogging marketing;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
During the e-commerce boom period, many traditional companies have joined the e-commerce market, and enterprise users of e-commerce sites have reached saturation. Enterprises that only rely on the site's navigation or search systems have been unable to meet the needs of users. Social e-commerce which combines social media with traditional e-commerce has become a mainstream trend. In this paper, the development status of social e-commerce will be discussed, in order to provide the development strategy to solve social e-commerce marketing issues.
引用
收藏
页码：1106 / 1108
页数：3
相关论文
共 50 条
  • [1] Marketing and e-commerce
    Pechtl, H
    BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 2001, 53 (02): : 109 - 123
  • [2] Digital Marketing and E-Commerce a Bibliometric Analysis
    Guillen-Pujadas, Miguel
    Alaminos, David
    Vizuete-Luciano, Emili
    Maria Argila-Irurita, Ana
    Luisa Sole-Moro, Maria
    ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023, 2023, : 253 - 269
  • [3] Integrated application of marketing and logistics in E-Commerce environment
    Feng, YJ
    Zhao, LD
    Fourth Wuhan International Conference on E-Business: The Internet Era & The Global Enterprise, Vols 1 and 2, 2005, : 123 - 128
  • [4] Analysis of Short Video Marketing Strategy under the Background of Social E-commerce
    Qian, Liu
    2021 2ND INTERNATIONAL CONFERENCE ON E-COMMERCE AND INTERNET TECHNOLOGY (ECIT 2021), 2021, : 20 - 25
  • [5] Precision Marketing in E-commerce
    Li, Xiang
    NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2010, : 232 - 235
  • [6] SPECIFICS OF MARKETING IN E-COMMERCE
    Svatosova, Veronika
    MEZINARODNI VEDECKA KONFERENCE: HRADECKE EKONOMICKE DNY 2013 - EKONOMICKY ROZVOJ A MANAGEMENT REGIONU, DIL II, 2013, : 245 - 251
  • [7] The Direction of Marketing in E-commerce
    ZHANG Wu-yi 1
    2. Department of Management
    3. Human Resource Bureau of Yunnan Province)
    厦门大学学报(自然科学版), 2002, (S1) : 263 - 264
  • [8] Designing a scalable social E-commerce application
    Zimeo, Eugenio
    Oliva, Gianfranco
    Baldi, Fabio
    Caracciolo, Alfonso
    Scalable Computing, 2013, 14 (02): : 131 - 141
  • [9] DESIGNING A SCALABLE SOCIAL E-COMMERCE APPLICATION
    Zimeo, Eugenio
    Oliva, Gianfranco
    Baldi, Fabio
    Caracciolo, Alfonso
    SCALABLE COMPUTING-PRACTICE AND EXPERIENCE, 2013, 14 (02): : 131 - 141
  • [10] Web 2.0, Social Networks and E-commerce as Marketing Tools
    Mata, Francisco J.
    Quesada, Ariella
    JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2014, 9 (01): : 56 - 69
12345