Brief thinking about the "Aesthetics" for the character poster design of "The Wasted Times"

On August 18th 2016, the producers of movie "The Wasted Times" released 26 pieces of role posters to expose the modeling of the starring. No mention about the storyline, the poster design could be concluded by only one word "Aesthetics". Poster is print ad which belongs to the practical art. As a paid communication form of the public, poster needs to use the art image as the carrier to get the utility. Therefore, the design of film poster is not only a material and economic activity, but also needs profound cultural heritage and artistic intentions. It should have both of the external beauty and inner beauty to convey the real aesthetic value. The purpose of the film poster design is of course, to promote movie selling, which belongs to the traditional marketing. At present, the promotion methods of film are usually combined with the Internet, which has more and more different network marketing methods. As one of the traditional marketing methods, Poster marketing has been squeezed to the position of auxiliary marketing. On August 18th, 2016, the producers of "The Wasted Times" held "Shanghai Sea" conference at Shanghai, and uncovered the 26 pieces of role poster. Why the producer could be so confident for the poster marketing when the poster marketing was suppressed by plenty of network marketing? Let's see the "aesthetics" of these posters (Figure 1).