CSR Strategy in Industrial City to Achieved Competitive Advantage

CSR strategy become manufacture's policy to effective controlling all of resources and capabilities. CSR activities needed powerful commitment to conduct business especially focus in economically, socially and environmentally. Strategic organizational through resources and capabilities determine the type of CSR strategy deployed in manufacturing. These valuable and unique aspects of CSR strategy be attributed to the moral and ethics of CSR activity. This study empirically investigates whether there is an effect of CSR strategy to achieve competitive advantage at industrial city. The authors conducted a survey to test the hypotheses and design a SEM to analyze them. The result showed that the CSR strategies have positive effect on competitive advantage. Resources and capabilities have positive effect on CSR strategy. Furthermore, this research is expected to provide for management in industrial manufacturing have valuable suggestions for management practices to increase for implemented of CSR strategy and how achieved the manufacturing goals especially to win of competitive advantage in business.