Bringing relationships into consumer decision-making

被引：10
|
作者：
Simpson, Jeffry A. [1 ]
Griskevicius, Vladas [1 ]
Rothman, Alexander J. [1 ]
机构：
[1] Univ Minnesota, Minneapolis, MN 55455 USA
来源：
JOURNAL OF CONSUMER PSYCHOLOGY | 2012年 / 22卷 / 03期
关键词：
Consumer behavior; Relationships; Attitudes; APIM (Actor-Partner Interdependence Model); SOCIAL NORMS;
D O I：
10.1016/j.jcps.2012.05.004
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions. (C) 2012 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
引用
收藏
页码：329 / 331
页数：3
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