Color and cyber-attractiveness: Red enhances men's attraction to women's internet personal ads

被引：25
|
作者：
Gueguen, Nicolas [1 ]
Jacob, Celine [1 ]
机构：
[1] Univ Bretagne Sud, Business Dept, F-56000 Vannes, France
来源：
COLOR RESEARCH AND APPLICATION | 2013年 / 38卷 / 04期
关键词：
Internet; personal ads; color; red; dating;
D O I：
10.1002/col.21718
中图分类号：
O69 [应用化学];
学科分类号：
081704 ;
摘要：
Red is traditionally connected with love and sex. However, the effect of red on human behavior still remains in question. Women with Internet personal ads registered on a web meeting site displayed photographs with their upper clothes colored in red, black, white, yellow, blue, and green. The dependent variable was the number of contacts received from men. It was found that women's ads with red received significantly more contacts. (c) 2012 Wiley Periodicals, Inc. Col Res Appl, 38, 309-312, 2013
引用
收藏
页码：309 / 312
页数：4
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