Imagocracy and Imagomaquia. A Critical Reflection on The Relations Between Audiovisual Communication And Popular Culture in Latin America

The purpose of this research is the analysis of a specific cultural and political tension, through two decisive concepts: imagocracy and imagomaquia. Our aim is to define the political battlefield in the arena of audiovisual communication. In the case of Latin America, we have identified two significant moments, in which the popular audiovisual strategies had crucial importance. Our material of research has been both the New Latin American Cinema and the sociology of the decolonial image. We have studied them in depth in order to define the effectiveness of popular audiovisual strategies as nuclei of creation and aesthetic-political resistance, which opposes the hegemonic audiovisual order.