A model of destination image formation

被引：2496
作者：
Baloglu, S [1 ]
McCleary, KW
机构：
[1] Univ Nevada, Dept Tourism & Convent Adm, Las Vegas, NV 89154 USA
[2] Virginia Polytech Inst & State Univ, Blacksburg, VA 24061 USA
来源：
ANNALS OF TOURISM RESEARCH | 1999年 / 26卷 / 04期
关键词：
image model; destinations; image formation; path analysis;
D O I：
10.1016/S0160-7383(99)00030-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Image has been shown to be an important influence in the selection of vacation destinations. A model that represents the important determinants of destination image formation was developed based on previous studies in a number of fields. The research reported in this article presents the results of an empirical test of the model using path analysis. A major finding of the study was that a destination image is formed by both stimulus factors and tourists' characteristics. The results of this investigation provide important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images. (C) 1999 Elsevier Science Ltd. All rights reserved.
引用
收藏
页码：868 / 897
页数：30
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