Does media attention drive corporate social responsibility?

被引：244
|
作者：
Zyglidopoulos, Stelios C. [1 ]
Georgiadis, Andreas P. [2 ]
Carroll, Craig E. [3 ]
Siegel, Donald S. [4 ]
机构：
[1] Univ Cambridge, Cambridge Judge Business Sch, Cambridge CB2 1AG, England
[2] Univ Oxford, Oxford OX1 2JD, England
[3] Lipscomb Univ, Nashville, TN USA
[4] SUNY Albany, Albany, NY 12222 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 2012年 / 65卷 / 11期
关键词：
Corporate social responsibility; Media attention; KLD data; Advertising; Information asymmetry; AGENDA-SETTING FUNCTION; STAKEHOLDER MANAGEMENT; FINANCIAL PERFORMANCE; REPUTATION; SALIENCE; DIVERSIFICATION; COVERAGE; RENTS; ISSUE; RISK;
D O I：
10.1016/j.jbusres.2011.10.021
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention. (C) 2011 Elsevier Inc. All rights reserved.
引用
收藏
页码：1622 / 1627
页数：6
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