Effective Factors on Electronic Customers Satisfaction

Customer behaviors liave been noticed in a lot of studies. Some of studies researched about product feature affection to customer behaviors, some of about service quality and so on. But in electronic commerce, website quality is also important and determination about effective factors on customer satisfaction and loyalty, in every society and every business are so vital. This paper focuses on investigating the effective factors in successful electronic commerce. We used binominal test to know whether the factors are important in electronic shopping or not. Finally results show that, product features and website quality must be noticed all together for electronic customer satisfaction.