Business Intelligence as a competitive advantage on a Brazilian chemical industry in the global crisis of 2008, 2009 and 2010

From 2008's to 2010's a serious financial crisis forced many sectors to drastically review their production and sales plans. Sectors like the chemical industry were reorganized to deal with the challenging scenario found. The presence of Business Intelligence architecture does not mean that the organization really enjoys the best that this architecture brings. The push of Business Intelligence architecture usage was very important during this critical crisis moment to help on process standardization, data quality improvement and process automation. This article's objective is to demonstrate how the world crisis of 2008, 2009 and 2010 was a great opportunity to improve the usage of business intelligence architecture bringing benefits for a Brazilian chemistry industry.