External Environment Analysis of Commercial-use drones

The main purpose of this report is to analyze the external business environment for a research group that has developed a fantastic GPS technology. This group wants their technology to be used on commercial-use drones so the estimates of UK drones market in this year and next three years will be shown and two factors of PESTEL tool is used to analyze the market. In the introduction, this report has shown the estimates of the UK drones market according to the requirement. Legal factor and environmental factor are used in the PESTEL analysis next. From the discussion, environmental factor gives a positive effect on the market because not only the drones themselves are friendly to the environment, but they can also be used in lots of applications which are helpful in environment protection. On the other hand, legal factor affect it negatively for the laws has limited the use of drones, leading an increase of use cost. Finally, another opportunity is mentioned for this GPS group, which is mobile navigation app market. This market will keep increasing for their significant positions on travelling, outdoor learning and ensuring safety.