Mediating Perceived Travel Constraints: The Role of Destination Image

被引：35
|
作者：
Chen, Po-Ju [1 ]
Hua, Nan [2 ]
Wang, Youcheng [1 ]
机构：
[1] Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL 32819 USA
[2] Univ Houston, Conrad N Hilton Coll Hotel & Restaurant Managemen, Houston, TX USA
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2013年 / 30卷 / 03期
关键词：
Travel constraints; destination image; intention to visit; mediating effects; international young-educated-professional traveler; China; travel decision making; LEISURE CONSTRAINTS; NEGOTIATION PROCESS; TOURISM; MOTIVATION; INDIVIDUALS; TELEVISION; INTENTION; EXTENSION; MODELS; CHOICE;
D O I：
10.1080/10548408.2013.774914
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study assessed the mediating effects of destination image on the relationship between travel constraints and intention to visit. Structural equation modeling identified that destination image mediates between travel constraints and intention to visit, and thereby the negative impact of perceived constraints on intention to visit could be alleviated through the mediating effect of destination image. Thus, travelers can find the means to alleviate travel constraints through a negotiation mechanism. The findings provide practical implications for effective destination marketing programs in that the negative impact from travel constraints can, to a great extent, be mitigated.
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页码：201 / 221
页数：21
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