Exploring Malay Student's Commitment in Online Learning - A Case of Business Management Students

Blended learning is a combination of online learning with face-to-face learning. The goal of blended learning is to provide the most efficient and effective instruction experience by combining delivery modalities. The term-blended learning is used to describe a solution that combines several different delivery methods, such as web-based courses. Blended learning also can be describe as a learning that used various event-based activities, such as face-to-face classrooms, live e-learning, and self-paced instruction. The study, therefore investigate the significant factors influencing Malay student's commitment in online learning specifically Business Management Students. Five programs from Business Management Faculty, Universiti Teknologi MARA (UiTM) namely BBA (H) Marketing, BBA (H) International Business, BBA (H) Finance, BBA (H) Economic and BBA (H) Operation Management were chosen for the study. Structured questionnaires were distributes to 600 respondents using systematic random sampling. The results suggested that establish a timetable or schedule, regularly email or contact learning facilitators and set learning objectives were significant factors in establishing student's commitment in online learning. The managerial implications were discussed so as to facilitate the education providers in their strategies thus offering courses or training that, through the wise choice of the blend, can significantly improve learning environments for both students and education providers. (C) 2012 The Authors. Published by Elsevier Ltd. Selection and/or peer-review under responsibility of i-Learn Centre, Universiti Teknologi MARA, Malaysia.