Research on the Applied Higher Education Management Model under the Background of Mass Entrepreneurship and Innovation

It is said that the twenty-first century is the era of entrepreneurial economy. Definitely, entrepreneurship has become an important engine of economic development and served as an important carrier of technological innovation and social employment. Under the era background of mass innovation and entrepreneurship, the applied colleges and universities shoulder the important mission of cultivating talents with innovation and entrepreneurial consciousness. This paper explores applied universities' educational management and proposes the applied universities' management model improvement methods.