Lipid peroxidation (LPO) plays an important role in many pathological processes (such as hepatitis, hepatic sclerosis, atherosclerosis, cerebral hemorrhage and so on), and flavonoids are considered to be effective LPO-inhibitors. Thus we investigated the relationship between the chemical structure of flavonoids and the LPO activity and the antioxidant mechanism of flavonoids. In this work, a-hydroxyl ethyl peroxyl radicals were produced from radiolysis of aerated ethanol to model lipid peroxyl radicals. By detecting the decay of a-hydroxyl ethyl peroxyl radicals in the presence of different concentrations of flavonoids using pulse radiolysis, the reaction rate constants of a-hydroxyl ethyl peroxyl radicals with quercetin, rutin, catechin, and baicalin are determined for the first time. The antioxidant activity of these flavonoids decreases in the order: rutin>quercetin>baicalin>catechin. Flavone and pyrocatechol were used as model compounds for the different components in flavonoids and their reaction rate constants towards a-hydroxyl ethyl peroxyl radicals were (1.7 +/- 0.1) x 10(6) and (2.9 +/- 0.1) x 10(5) mol(-1).dm(3).s(-1), respectively. The effect of chemical structure on the scavenging activity towards a-hydroxyl ethyl peroxyl radicals was investigated. The coexistence of the C-5-hydroxyl group in the A ring with the C-2=C-3 in the C ring or the conjugated double bond of the B-C ring and the catechol group in the B ring provides the best antioxidant activity. In addition, the C-2=C-3 in the C ring or the conjugated double bond of the B-C ring is more effective than the catechol group in the B ring, while the C-3-rutinose in the C ring has no obvious effect. Therefore, we conclude that the addition reaction between double bonds with peroxyl radicals plays an important role in the antioxidant activity of flavonoids in LPO.