Evaluating Open Source Data Mining Tools for Business

Businesses are struggling to stay ahead of competition in a globalized economy where there are more and stronger competitors. Managers are constantly looking for advantages that can generate benefits at low costs. One way to have such advantage is using the data about customers, demographic data, purchase history, customer behavior and preferences that can help to take better business decisions. Data Mining addresses the challenges of collecting value inside data and the ways to put that value to use for virtually any area of our lives, including business. In this paper, we address the interest of Data Mining for business and analyze three popular Open Source Data Mining Tools - KNIME, Orange and RapidMiner - considered as a good starting point for enterprises to begin exploring the power of Data Mining and its benefits.