New Zealand's transformed adventure: from hero myth to accessible tourism experience

Sir Edmund Hillary's first ascent of Mt Everest in 1953 provided New Zealand with a global adventure representation. His image aligned to a mythologised pioneering cultural identity. Although the privileged masculine, white, class and imperialist features of this cultural myth have been critiqued, adventure remains a positively valued social tenet in New Zealand. Since 1953 socially recognised adventure-makers' have sustained traditional adventure practices and narratives. In the 1990s, however, bungy jumping became the prominent representation of New Zealand adventure. This challenged traditional understandings, providing an avenue to explore the contested social space and features underpinning understandings of adventure. Guided by Bourdieu's conceptualisation of social life, the paper examines the practices and stories of 12 New Zealand adventure-makers' with sustained distinction. The interpretation draws on discursive data from newspapers, magazines, websites, biographies, auto-biographies and research interviews. The rule-changing social distinction afforded bungy jumping is not a rupture of New Zealand's adventure habitus. It does, however, highlight a collective self-deception in negotiation of the understandings of adventure in relation to the features of misadventure', exclusivity' and the extraordinary'. The bungy jumping leap innovatively transforms the danger, myth and extraordinary into a recognisable, individually inclusive experience of adventure.