IMPLICIT ASSOCIATION BETWEEN AUTHENTIC PRIDE AND PRESTIGE COMPARED TO HUBRISTIC PRIDE AND DOMINANCE

Tracy and Robins proposed that pride has authentic and hubristic facets. Cheng, Tracy, and Henrich reported these two facets were based on prestige and dominance, respectively. Nine experiments were conducted in the current study to examine the implicit associations between words related to authentic and hubristic pride and those related to prestige and dominance. Implicit language association between authentic pride and high prestige status was strong, but that between hubristic pride and high dominance status was weak, suggesting that the authentic pride words might automatically convey a strong signal of high prestige status, whereas hubristic pride words might convey a weak signal of high dominance status.