Change with Your Customers - and Win Big

被引：1
|
作者：
MacMillan, Ian C. [1 ]
Selden, Larry [2 ]
机构：
[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA
[2] Coll Business Sch, New York, NY USA
来源：
HARVARD BUSINESS REVIEW | 2008年 / 86卷 / 12期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Downturns naturally reshape customers' needs. While competitors mindlessly cut costs, you should divide your customer base into new segments, whose emerging needs you can serve - and invest in - profitably. You'll increase market share and market capitalization.
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页码：24 / +
页数：2
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