Sustainability Marketing: US Hotels vs. International Hotel Chains

Purpose To determine whether US-only Hotels and US-based International Hotel Chains similarly promote sustainability marketing. Methodology A qualitative exploratory research study reviewing the Website Marketing of the US-only Hotels and US-based International Hotel Chains. Findings The research indicates that there are differences in the sustainability marketing of US-only Hotels and US-based International Hotel Chains Research limitations/implications The scope of the study is limited to US-only Hotels and US-based International Hotel Chains. A review of the hotel websites is the single metric used to determine sustainability marketing; this is not a complete review of such marketing activities. Future research could address these limitations and more importantly, should research the reasons for the differences in the sustainability marketing. Originality/value This is a unique research study. The hotel industry has a diverse body of stakeholders due to its large market and impact on sustainability.