Retail equity perceptions and consumers' processing of negative word-of-mouth communication

被引：0
|
作者：
Laczniak, RN [1 ]
DeCarlo, TE [1 ]
Motley, CM [1 ]
机构：
[1] IOWA STATE UNIV,DEPT MKT,AMES,IA 50010
来源：
1996 AMA WINTER EDUCATORS' CONFERENCE, VOL 7 - MARKETING THEORY AND APPLICATIONS | 1996年 / 7卷
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：67 / 68
页数：2
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