The use and acceptance of multimedia teaching aids on the effectiveness of Geography learning

Fully traditional teaching methods in presenting the contents of Geography subjects will complicate the understanding and affect the interest of students in the subject of Geography. On the basis of these issues, this study aims to examine the use of multimedia teaching aids (BBM) in Malaysia's Sixth Form Geography learning. The research involved three variables of study namely the use of multimedia BBM elements, student acceptance of multimedia BBM design, and the effectiveness of multimedia BBM used. Quantitative approach was used in this study using questionnaire as a research instrument. The selection of respondents used a simple random sampling technique involving 500 Form Six students who took Geography subjects at selected schools in Malaysia. Pearson correlation analysis was used in this study to examine the relationship between variables while multiple regression analysis was performed to explain the influence of variables in the study. The findings showed that students had a moderate level of use of multimedia BBM elements, high levels of student acceptance of multimedia BBM design and high levels of effectiveness of multimedia BBM used. The Pearson correlation analysis showed that there was a significant positive relationship between the effectiveness of multimedia BBM use towards multimedia BBM elements, and student acceptance of multimedia BBM design. In addition, multiple regression analysis showed that the acceptance of multimedia BBM elements and the use of multimedia BBM had an impact towards effective use of multimedia BBM. In conclusion, this study shows that the effectiveness of geographic learning on students wass influenced by the use of multimedia BBM elements and the attractive and effective design of multimedia BBM. The indirect implications of this study can serve as a guide and direction for teachers in designing simpler, interesting and fun geographic teaching and learning strategies and changes that can lead to improved academic achievement and student attitude.