Brand culture

被引：0
|
作者：
Pandelaere, Mario [1 ]
机构：
[1] Univ Leuven, Dept Mass Commun Res, Louvain, Belgium
来源：
COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH | 2006年 / 31卷 / 04期
关键词：
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：486 / 488
页数：3
相关论文
共 50 条
  • [1] Brand culture
    Blackwood, Gemma
    MEDIA INTERNATIONAL AUSTRALIA, 2007, (124) : 195 - 196
  • [2] Brand Culture
    Roper, Stuart
    JOURNAL OF MARKETING MANAGEMENT, 2006, 22 (7-8) : 892 - 897
  • [3] The effect of culture on brand loyalty through brand performance and brand personality
    Unurlu, Cigdem
    Uca, Selda
    INTERNATIONAL JOURNAL OF TOURISM RESEARCH, 2017, 19 (06) : 672 - 681
  • [4] Brand Culture and Localization Design
    Lv, Nan
    PROCEEDINGS OF THE 2015 2ND INTERNATIONAL CONFERENCE ON EDUCATION, LANGUAGE, ART AND INTERCULTURAL COMMUNICATION, 2016, 37 : 654 - 656
  • [5] Culture on the Transliteration of Brand Names
    韩昉
    科技经济市场, 2007, (04) : 286 - 287
  • [6] Celebrity Culture and the Obama Brand
    Hedges, Christopher
    TIKKUN, 2010, 25 (01) : 33 - +
  • [7] Brand culture: strategy or chance?
    Camargo, Shirlei Miranda
    Machado Toaldo, Ana Maria
    Mady, Elaine Batista
    Sobrinho, Zaki Akel
    REVISTA CIENCIAS ADMINISTRATIVAS, 2011, 17 (03): : 946 - 972
  • [8] On Constitution and Innovation of Brand Culture
    Fang, He
    Ying, Song
    PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II, 2008, : 1809 - 1812
  • [9] Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
    Purani K.
    Jeesha K.
    AMS Review, 2022, 12 (1-2) : 52 - 70
  • [10] Brand extension strategies: perceived fit, brand type, and culture influences
    Buil, Isabel
    de Chernatony, Leslie
    Hem, Leif E.
    EUROPEAN JOURNAL OF MARKETING, 2009, 43 (11-12) : 1300 - 1324
12345