Enhancing Women's Financial Empowerment through Financial Literacy in the Changing World of Work

The present study examines the role of financial literacy in enhancing women's financial empowerment and investigates how investment decisions of women get affected by their behavioral attitude, risk perception and some other constraints posed by technological and digital developments in this changing world of work. Therefore, empowering women economically and financially are crucial to reducing gender inequalities; eliminate poverty, and for achieving the targets of sustainable growth. The main objective of this study is to measure the level of financial literacy among women investors about the various aspects of investment avenues and to study the impact of demographic profile on investment preferences made by women investors. It focuses on some important factors that influence the investment decision making of women investors. The present research will help to portray a detailed picture of women investors' preferences towards emerging investment alternatives and emphasise the need to promote financial literacy level among women. So the Government should take initiatives to start financial literacy programme for women in India.