Investigating the Influence of Product Reviews on Perceived Uncertainty in Online Transactions

被引：0
|
作者：
Yang, Jing [1 ]
Sarathy, Rathindra [1 ]
Lee, Jin Kyu [1 ]
Fang, Xiang [1 ]
机构：
[1] Oklahoma State Univ, Oklahoma City, OK USA
来源：
AMCIS 2011 PROCEEDINGS | 2011年
关键词：
Product reviews; informativeness; normativeness; information asymmetry; seller opportunism; uncertainty; WORD-OF-MOUTH; ELECTRONIC COMMERCE; INTENTION; QUALITY; TRUST;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Customers' concerns about the potential risks in online transactions hinder the development of e-commerce. Researchers have devoted a lot of effort to looking for a way to alleviate the uncertainty pertaining to these risks. Online customer reviews designed to deliver information in addition to a manufacturer's product description, have attracted researchers' attention. In this study, we assume that the risks in an online transaction originate specifically from sellers' hidden information and hidden actions. With the aid of customer reviews of products, we want to measure how this uncertainty and these risks can be alleviated. In addition, we measure the effects of customer reviews with different argument qualities and different star ratings.
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收藏
页数：10
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