Communication Strategy in Corporate Culture Change

被引：0
|
作者：
Xiong Wei [1 ]
Li Qun [1 ]
机构：
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China
来源：
PROCEEDINGS OF 2010 INTERNATIONAL SYMPOSIUM ON ECONOMIC DEVELOPMENT AND ENGINEERING MANAGEMENT | 2010年
关键词：
Corporate Culture Change; Communication; Strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Communication plays an important role in the corporate culture change. Good communication can not only greatly reduce the resistance to change but promote the change. There is little research in communication strategy in corporation culture change. In this paper, the author puts forward some important communication strategies before, in and after corporate culture change.
引用
收藏
页码：366 / 369
页数：4
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