Big Data in Enterprise Management: Transformation of Traditional Recruitment Strategy

Technological advancements and growth of social media prompted organizations to deploy better ways of doing business. Social big data analytics provide a platform to facilitate the job seekers and job providers. The study highlights the significance of social networking sites and its role in transforming traditional recruitment strategy. The transitioning to e-recruitment signifies the importance of social networking sites as a source of recruitment mix. Primary data was collected through questionnaire from 110 employees of commercial banks operating in the city of Lahore, Pakistan. Simple random sampling technique and willingness to participate on the part of respondents generated productive findings. Cronbach's alpha, descriptive statistics, correlation matrix, and regression analysis were used as data analysis tools to endorse reliability of data collection and test hypotheses. Information quality, popularity, and security of social media found to have significant impact on the effectiveness of e-recruitment. The findings of the research suggest that big data applications not only results in better business performance management, but also enhances accessibility and reputation of the enterprise through cyber-social media. Management issues of social network big data with respect to HR managers, IT professionals and academia are also discussed.