What Phoenix's joteria is saying: Identity, normativity, resistance

This article questions queer theory's investment in antinormativity and anti-identitarianism by applying a queer multimodal discourse analytic approach to the ethnographic context of queer, bilingual Mexicans/Latinxs in the US Southwest. The article explores the complexity of ways that norms are taken up and resisted (or not) in discourse, with particular attention to the activist use of discourses about community and identity. A close analysis of several texts illuminates how language practices and social practices-as seen, for example, in advertising strategies, participation in annual LGBTQ Pride festivals, and activism surrounding the undocuqueer movement-become invested with social meaning among queer Mexicans/Latinxs. (Antinormativity, queer theory, bilingual, sexual identity, community, Latinx, joteria)*