Evolution of Corporate Marketing Model: Based on the Era of Big Data

被引：0

作者：

Zhao, J. ^{[1
]}

He, J. ^{[1
]}

Yu, F. ^{[1
]}

Zhan, G. H. ^{[1
]}

机构：

[1] Yanshan Univ, Coll Iiren, Qinhuangdao, Hebei, Peoples R China

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE, EDUCATION MANAGEMENT AND SPORTS EDUCATION | 2015年 / 39卷

关键词：

Corporate Marketing; Big Data; Evolution;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Corporate marketing is being supplied broader marketing channels and advertising space in the background of Big Data. Meanwhile under the age of big data environment the complexity and uncontrollability of enterprise marketing environment is increased. By defining the nature and characteristics of big data, and then analyzing the plight thatcorporate marketing faced under the background of big data, and to build a big enterprise marketing system in order to improve the level and quality of corporate marketing efficiency.

引用

页码：1536 / 1539

页数：4

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