The Store Is Dead - Long Live the Store

被引：0
|
作者：
Bell, David R. [1 ,2 ]
Gallino, Santiago [3 ]
Moreno, Antonio [4 ]
机构：
[1] Univ Penn, Wharton Sch, Mkt, Philadelphia, PA 19104 USA
[2] Idea Farm Ventures, New York, NY USA
[3] Dartmouth Coll, Tuck Sch Business, Business Adm, Hanover, NH 03755 USA
[4] Harvard Univ, Harvard Business Sch, Business Adm, Cambridge, MA 02138 USA
来源：
MIT SLOAN MANAGEMENT REVIEW | 2018年 / 59卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Legacy offline stores and next-generation online retailers are each finding their way to a new kind of shopping experience: the showroom.
引用
收藏
页码：59 / 66
页数：10
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