Design and discussion of intelligent agent-assisted marketing decision support system

Using agent oriented technology, the paper proposed a frame structural model of intelligent agent -assisted marketing decision support system based on Internet. By utilizing event driven and task driven data mining agents, along with user assistant agents and a knowledge manager agent, the concrete marketing planning decision support process is implemented automatically. The design thinking of successful integrating the knowledge discovery and data mining technologies with the marketing decision support system is valuable for references to all the other DSS design of governments, universities, or scientific research departments.