Video Killed the Radio Star? Online Music Videos and Recorded Music Sales

被引：26
|
作者：
Kretschmer, Tobias [1 ,2 ]
Peukert, Christian [3 ,4 ]
机构：
[1] Ludwig Maximilians Univ Munchen, D-80539 Munich, Germany
[2] Ctr Econ Policy Res, London EC1V 0DX, England
[3] Univ Catolica Portuguese, Catolica Lisbon Sch Business & Econ, P-1649023 Lisbon, Portugal
[4] Swiss Fed Inst Technol, Ctr Law & Econ, CH-8092 Zurich, Switzerland
来源：
INFORMATION SYSTEMS RESEARCH | 2020年 / 31卷 / 03期
关键词：
digital distribution platforms; user-generated content; natural experiment; INTELLECTUAL PROPERTY; RECOMMENDER SYSTEMS; LONG TAIL; PIRACY; WELFARE; IMPACT; DISPLACEMENT; CONSUMPTION; REVENUES; INDUSTRY;
D O I：
10.1287/isre.2019.0915
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos of a large number of artists available overnight. Our estimates suggest that restricting (enabling) access to online videos decreases (increases) recorded music sales on average by about 5%-10%. We show that the effect operates independently of the nature of video content, suggesting that user-generated content is as effective as official content. Moreover, we highlight heterogeneity in this effect: online music videos disproportionally benefit sales of new artists and sales of mainstream music.
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页码：776 / 800
页数：25
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