The project-teaching is one practice-oriented, teacher-led, and student-centered teaching method. It started from practical needs of career development, chose a representative practical project as teaching contents, and carried out learning activities through joint implementing project by teacher-student interaction and group cooperation. The introduction of the project-teaching method into market research teaching, can not only help students get effective intensive training on learned theoretical knowledge, but also build a practical learning environment and training platform for students, thus it have important pushing function on improving students' practical abilities and professional skills all-round.
