Exploring Mobile User Acceptance Based on UTAUT and Contextual Offering

被引：25
|
作者：
Zhou, Tao [1 ]
机构：
[1] Hangzhou Dianzi Univ, Sch Management, Hangzhou 310018, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL SYMPOSIUM ON ELECTRONIC COMMERCE AND SECURITY | 2008年
关键词：
D O I：
10.1109/ISECS.2008.10
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A precondition for mobile commerce success is user acceptance. Based on UTA UT that explains user acceptance of information technology, and combined with a special characteristic of mobile technology: contextual offering, we examined the factors significantly affecting mobile commerce user acceptance. We employed questionnaire survey to collect 250 valid papers and analyzed data with SEM software: LISERL. The results show that performance expectancy, facilitating conditions, social influence and contextual offering significantly affect usage intention. Effort expectancy indirectly affects usage intention through performance expectancy. Usage intention determines actual usage.
引用
收藏
页码：241 / 245
页数：5
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