A relational perspective on media relations strategies: The Chinese government's news conferences from 2001 to 2009

被引：6
|
作者：
Zhang, Di [1 ]
机构：
[1] Renmin Univ China, Sch Journalism & Commun, Beijing 100872, Peoples R China
来源：
PUBLIC RELATIONS REVIEW | 2012年 / 38卷 / 05期
关键词：
Media relations; Foreign journalist; China; Cultivation strategy; PUBLIC-RELATIONS; PEOPLE;
D O I：
10.1016/j.pubrev.2012.03.001
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study used the conceptual framework of organizational-public relationship cultivation strategies to quantitatively evaluate how the Chinese government's international media relationship cultivation strategies at news conferences changed from 2001 to 2009. It found that the Chinese government has begun to enhance its international media relations efforts but that there is room for further improvement. (C) 2012 Elsevier Inc. All rights reserved.
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页码：684 / 696
页数：13
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