Narcissism and social networking web sites

被引:548
作者
Buffardi, Laura E. [1 ]
Campbell, W. Keith [1 ]
机构
[1] Univ Georgia, Dept Psychol, Athens, GA 30602 USA
关键词
narcissism; social networking Web sites; Internet; self-presentation;
D O I
10.1177/0146167208320061
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The present research examined how narcissism is manifested on a social networking Web site (i.e., Facebook.com). Narcissistic personality self-reports were collected from social networking Web page owners. Then their Web pages were coded for both objective and subjective content features. Finally, strangers viewed the Web pages and rated their impression of the owner on agentic traits, communal traits, and narcissism. Narcissism predicted (a) higher levels of social activity in the online community and (b) more self-promoting content in several aspects of the social networking Web pages. Strangers who viewed the Web pages judged more narcissistic Web page owners to be more narcissistic. Finally, mediational analyses revealed several Web page content features that were influential in raters' narcissistic impressions of the owners, including quantity of social interaction, main photo self-promotion, and main photo attractiveness. Implications of the expression of narcissism in social networking communities are discussed.
引用
收藏
页码:1303 / 1314
页数:12
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