Baseline racquet sports: Integrating strategic marketing and cost management

被引：0

作者：

Donelan, JG ^{[1
]}

Kaplan, EA ^{[1
]}

Alexander, J ^{[1
]}

机构：

[1] Univ No Colorado, Coll Business Adm, Greeley, CO 80639 USA

来源：

PROCEEDINGS OF THE TWENTY-SEVENTH ANNUAL MEETING OF THE WESTERN DECISION SCIENCES INSTITUTE | 1998年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The case is based on facts that occurred in the tennis industry in 1980s. The case provides a vehicle for discussing both tactical and strategic decision tools. Al the tactical level, short-run costs must be evaluated for relevance. At the strategic level, long-run marketing and strategic position must be considered.

引用

页码：125 / 125

页数：1

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