Study on the existing problems and countermeasures of direct financing of Shanghai listed companies

Different combination and disposition of fund sources result in. the different capital structure, cause different fund cost, interest conflicts, financial risks and then affect company's market value. How to maintain the debt and the shareholder's benefit at a reasonable proportion through financing behavior, form a most superior capital,structure, and solve the fund problems which is urgently needed in the enterprise's development are not only the shareholder and creditor's common goal, but also a hot spot in the finance research for long. This paper introduces the problems and reasons existing in the listed companies direct financing in Shanghai in detail, puts forward some corresponding advices and measures, which lay the good foundation for the further research.