Exploring Effect of Service Innovation on Business Performance of Restaurants in India

被引：0
|
作者：
Chattopadhyay, Nilanjan [1 ]
Shah, Mrinalini [1 ]
机构：
[1] Inst Management Technol, Ghaziabad, India
来源：
PROCEEDINGS OF THE 9TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT | 2012年
关键词：
Operating effectiveness; Business performance; Service innovation; India; Restaurants; MARKET ORIENTATION; PRODUCT INNOVATIVENESS; IMPACT; CULTURE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Restaurant business in India has witnessed exponential growth. Objective of this paper is to examine possible relationship between innovativeness, effectiveness and efficiency of a restaurant. For this study, data were collected from 175 restaurants. To conclude, this paper identifies important relationships between operational effectiveness, business performance and innovations in service delivery.
引用
收藏
页码：907 / 913
页数：7
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