The Modelling Methodology of the New Product Release on the Open Market Based on the Production Systems and Rival Products Interaction Dynamics

The relevance of the problem is related to the necessity of improving production systems economical efficiency in constantly changing market conditions and their rivals' behaviour. In the article, it is suggested to use predictions that include diffusion component and production system models constructed on their basis which allows us to synchronize external and internal in relation to the system under consideration processes. To take into account the possible price and quality changes, the model based on markets equilibrium where there is only non-symmetrical information is suggested. The models' formalization received allows us to set a lot-scheduling planning problem that includes internal and external environmental changes. Eventually, solving this problem, we will get both lot-scheduling production plans and warehouse requirements for the products considered taking into account possible market and production systems constraints. The practical significance of the paper is related to the possibility to verify and clarify business planning data in production management tasks which makes it possible to increase the objectivity of decisions by increasing the production processes formalization rate, incorporation the diffusion factor when releasing new products and the possibility to take into consideration various rival behaviour strategies.