Analysis of News Planning for College Newspapers in New Media Age

The living space of traditional campus medium, college newspapers has been greatly impacted in the current web-media flourishing era. To survive in this fierce competition, it is becoming necessary to carry out essential reforms, assimilate new energies and stimulate the vitality of college newspapers. In order to improve the news planning ability of college newspaper editors, it is vital to increase their political responsibility and news sensitivity and to strengthen their sense of planning. This will enable them to grasp the rules and skills in news-planning, employ the viewpoint of "agenda-setting" in communication studies and improve their editing and gathering capabilities. As a result, college newspapers will play a greater role in talent cultivation, ideology and politics education, and the inheritance and innovation of college cultures.