Assessing Holistic Tourism Resources Based on Fuzzy Evaluation Method: A Case Study of Hainan Tourism Island

Holistic tourism, as a new model of boosting regional competitiveness, can be applied in the concentration areas of tourism resources, led by the tourism industry, target for optimizing the resource and regional economic development. Hainan Island, with the pleasant tropical climate, has very rich tourism resources of tropical and coastal scenery, has developed into a large-scale tourist destination combining the natural scenery, folk customs, tropical rain forest, cultural monuments. Additionally, in 2016, Chinese authority carried out the work of developing first batch of holistic tourism demonstration area, which Hainan Province was identified as pilot province, would enjoy the National Tourism Administration launched a number of policy support. And assessment of tourism resource is an essential link in the development process and the foundation for the development of itself. Thus, this paper aim to build a comprehensive assessment model of holistic tourism resources, which based on fuzzy mathematical theory and comprehensive analytical methods, and analyses the tourism resources with the case study of Qionghai City, Hainan Province. The results confirm the potential and drawbacks of the development of holistic tourism in Hainan. Finally, based on our findings, the paper provides some suggestions on how to develop holistic tourism in Hainan.