MAIN DIFFERENCES OF MARKETING TACTICS USED BY IFOOD APP COMPANIES

This article aims to identify the main differences in the tactics of the marketing mix used by companies in the iFood application in relation to the other retail formats. It is evident that with the technological advance is required of the companies a greater preparation and differential so that these can stand out in the market. So the question of research identified is: what are the main differences in the marketing mix tactics used by companies in the iFood application and other retail formats? The methodology used in the study was a quantitative approach, a descriptive method, and the research technique used was a case study, using a questionnaire to collect data and to analyze the data was used content analysis. According to the data analyzed, it is notable that the companies that sell through iFood are using the technology in their favor, using social networks and applications to attract and retain more customers, also worrying about the post sale and with their sellers. It is understood that with the evolution of the Internet, sales were no longer just on the counter or via telemarketing, companies reacted to the needs and began investing in e-commerce as a strategic selling option.