An IT-Driven Business Model Design Methodology and Its Evaluation

IT has changed business model and business process, and has become an essential ingredient for the competitive advantage. Under such circumstances, a conventional requirements engineering methodology is not sufficient. We propose an IT-driven business model design methodology in order to take advantage of innovative information technologies. The proposed methodology includes XBMC (eXtended BMC), an extension of BMC (Business Model Canvas) of BMG (Business Model Generation) as a framework to visualize a business architecture with a holistic view, and SMC (System Model Canvas) as a new model to visualize overall system architecture, correspondingly. In addition, we propose BSTM (Business-System Translation Meta-model) to align business architecture and system architecture based on the business meta-model and goal model. We demonstrate the effectiveness of the proposed methodology by applying it to the case of a mobile music delivery business.